大户型单价反超中小户型 120㎡以上改善住宅走俏

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" 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style="z-index: 2147483647;border-bottom: 0px;position: absolute;filter: alpha(opacity=100) !important;border-left: 0px;padding-bottom: 0px;margin: 0px;padding-left: 0px;width: 60px;padding-right: 0px;height: 25px;visibility: hidden;border-top: 0px;top: 224px;cursor: pointer;border-right: 0px;padding-top: 0px;left: 347px;opacity: 1" / 大户型价格比小户型高，卖得也更好，这种貌似反常的状况眼下已经在南京楼市出现，记者了解到，今年以来改善市场走热明显，而部分改善需求集中、购买力出现释放的区域，大户型反而比小户型显得更吃香，开发商也开始追逐这股热潮。
改善市场销量走热多盘大户型单价反而高
“以往我们的改善户型面积段都会控制在120—140㎡以内，这次头一回尝试1栋楼整体做成160㎡的，没想到开盘几乎卖光了。”在日前举办的一次论坛上，保利地产江苏公司营销部经理许昌芸介绍说，6月底位于卡子门的保利堂悦首开推出208套精装房源，其中包括30套周边区域少有的160㎡大户型四房，开盘当晚被选走20多套。“虽然120㎡改善户型当天也销光，但160㎡户型的表现实在超出预期。”她介绍说，事实上160㎡大户型折后均价在24000元/㎡，比其他中小户型高出数百至上千元，低层房源的总价也要卖到400万。
“我们也是大户型单价高，小面积的反而便宜。”在与保利堂悦相邻的复地宴南都，营销负责人宋传明也对记者表示，6月份项目首次开盘选择了均价相对较低的97、120㎡户型，“不过眼下140㎡户型的意向买家特别多，下一批就主推这个面积的，单价也会高一些。”记者了解到，除了城南，在河西、城东等热点板块，眼下也不同程度地存在大户型单价反超小户型的现象。
上半年改善住宅卖得有多火？网上房地产统计显示，上半年120㎡以上住宅房源成交量达到9929套，同比去年增长2100多套，占半年3.68万套成交量的27%，其中一季度成交3600多套，占比已经达到24%，二季度成交近6300套，占比已达26%，是2014年以来的季度高值。
而在上半年南京楼盘销售金额前十排行榜中，包括涟城、海峡城、五矿崇文金城、仁恒绿洲新岛、金融城在内的5家楼盘全部位于河西。销售金额至少达到13个亿以上。产品也以大户型为主，其中涟城所有户型均在120㎡以上，五矿崇文金城120㎡以上户型占到8成，仁恒绿洲新岛120㎡以上户型占到一半，海峡城120㎡以上户型也占到总量的近7成。
“千万级”豪宅杀回市场城中河西多
不仅是改善市场，近两月北京、深圳市场都在上演“豪宅热”，南京的豪宅市场6月份也出现回暖，6月底城中豪宅项目金基尚书推出131套精装修大户型，面积在143-220㎡，成交均价达到39500元/㎡，总价至少在500万，大户型总价上千万，即便如此当天项目也宣告售空，成为城中板块近几年少有的“日光盘”，截至昨日记者发现，项目上传网上房地产的销量也达到了106套。
仅隔数天，河西仁恒江湾城公布了四期大平层样板区，这批大平层面积200-380㎡，总价低达到700万一套，高1500万一套，平均一套房也要上千万，照此计算均价或将跃上3.5万元/㎡。此外。位于城中虹桥新城市广场二期地块的金鼎湾如院项目，未来上市面积段在89—300㎡左右，预计的毛坯均价已经达到3.5万元/㎡，总价320万起售，高总价也上千万。
在豪宅林立的城中、河西，下半年即将出现的“千万级”豪宅还不止这几家，河西中部还将有上海建工海玥名都苑130-370㎡的大平层产品上市，涵碧楼也即将推出120-250㎡高端服务式公寓，预计均价更是高达4.8万元/㎡，城中也将有中航金城1号、金陵雅颂居等高端盘亮相，主力面积都在140㎡以上，两大板块下半年将被“千万级”豪宅合围。
下半年改善上市潮将至去化周期10个月以上
业内网站统计显示，下半年南京楼市推出的150多家楼盘中，有接近半数主打改善市场，仅高端新盘就有仁恒江湾天成、金陵雅颂居、金鼎湾如院、南京涵碧楼、五矿晏山居、世茂招商语山、中航金城1号等多家亮相。7月份预计就有19家楼盘推出改善房源，涵盖仙林、江北、城东等7个板块，其中包括万科璞悦山、世茂招商语山、五矿晏山居、佳兆业城市广场等5家纯新盘。
不过与此同时，改善住宅去化较慢的现状依旧存在，网尚机构统计显示，目前南京楼市60—100㎡户型的去化周期在7个月，而100—144㎡户型的去化周期达到10个月，144㎡以上户型去化周期则达22个月。
业内观点认为，结合前期出台的一系列利好政策，今年楼市热点向改善市场转移的态势已经十分明显，多数开发商也会转向改善市场寻找机遇。而下半年在河西、城东等区域改善楼盘上市量比较集中，竞争或将日趋激烈。